The main activity of SACOMM is to arrange an annual conference which is hosted by a different South African tertiary education institution or university each year. These conferences bring together communication academics and students from around Southern Africa and the world. The SACOMM conference provides a regular platform for academic researchers to discuss new research within the sphere of communications scholarship, as well as the pressing challenges and difficulties, faced in the communications field on the continent, and has also traditionally been a space for academics, and communications professionals and practitioners, to meet and engage on these issues.