ISSN 2141 – 5277



The Journal of Communication and Media Research is a research-based and peer-reviewed journal published twice-yearly in the months of April and October by the Association of Media and Communication Researchers of Nigeria (CAC/IT/NO 111018). The journal is addressed to the African and international academic community and it accepts articles from all scholars, irrespective of country or institution of affiliation.


The focus of the Journal of Communication and Media Research is research, with a bias for quantitative and qualitative studies that use any or a combination of the acceptable methods of research. These include Surveys, Content Analysis, and Experiments for quantitative studies; and Observation, Interviews/Focus Groups, and Documentary Analysis for qualitative studies. The journal seeks to contribute to the body of knowledge in the field of communication and media studies and welcomes articles in all areas of communication and the media including, but not limited to, mass communication, mass media channels, traditional communication, organizational communication, interpersonal communication, development communication, public relations, advertising, information communication technologies, the Internet and computer-mediated communication.


l     Manuscripts should not be longer than 8000 words – notes and references inclusive, and must have an abstract of not more than 200 words and five key words.

l     An abstract should be Informative. That is, it should clearly but briefly state the following: background/rationale; problem/issues examined (including research questions); details of method(s) used (including sample and sampling technique); results/findings; conclusion; and implication(s)/relevance of the study.

l     The title and author’s biographical details (name, university/department, address, position/title, telephone, e-mail) should be identified on the title page only. It is mandatory to supply telephone and email addresses.

l     Author(s) names should be written in First name, Middle name, and Surname order (i.e. First name first, and Surname last).

l     Format: Font of body text should be Times New Roman Size 12. Alignment should be justified. Paragraphs should be indented with one tab (no block paragraphing). Line spacing should be 1.5 lines.

l     Authors should be consistent in spelling – either American English or British English.

l     Tables, Figures and Charts should be alluded to in the text while allusions to ‘notes’ should be indicated in superscript in the text. Notes should be presented as endnotes (i.e., at the end of the article, just before the References).

l     Data should be presented and discussed with words and not with illustrations such as tables, figures and charts.

l     Tables, figures and charts should be used minimally and sparingly; they should be used only to serve as further points of reference. In which case, even if such tables, figures or charts are removed, the flow of discussion will not be affected.

l     Data, including tables, figures and charts should be interpreted and discussed by the researcher to provide a unified interpretation. Once the contents of tables, figures and charts are fully discussed, there is really no need to present such table/figure/chart in the article again.

l     There should be a maximum of three tables and/or figures and/or charts in a manuscript.

l     Referencing should follow the APA style and all references should be listed, in strict alphabetical order, at the end of the article.

l     et  al. can be used in in-text citations but not in end references. In end references, the names of all authors must be stated.

l     In in-text citations, et al. must not be used at the first mention of a work. The surnames of all authors and year of publication must be stated in the first instance of a citation.

l     Manuscripts must be rich in references and literature citations. Except in rare circumstances, references and literature citations should not be above 15 years.

l     Author(s) shall be responsible for securing any copyright waivers and permissions as may be needed to allow (re)publication of material in the article (text, illustrations, etc) that is the intellectual property of third parties.

l     Author(s) may be required to supply the data upon which figures are based.

l     Authors should be familiar with the standard and quality of articles published in the journal so as to minimize the chances of their manuscripts being rejected. Please endeavour to visit our website to access published articles.


l     Manuscripts are to be submitted by email to (as Word document attachment using Microsoft Office Word).

l     Before submitting a manuscript, please read the guidelines carefully again and ensure that the paper conforms to them all as non-conformity may lead to outright rejection.

l     All manuscripts received shall be sent to two or more assessors on a blind review format.

Plagiarism Check

l     All manuscripts received shall be subjected to plagiarism check and the result must not be higher than the journal’s acceptable threshold. Any manuscript with a plagiarism check result that is higher than the acceptable threshold shall not be published even if it receives favourable assessments.

The last date for submission of full papers is Saturday, 20th October 2018.


All papers/manuscripts submitted must go through a rigorous process of double-blind peer review. Our assessors are Professors or Readers of communication studies drawn from reputable universities in the United States of America, Canada, South Africa and Nigeria. Manuscripts are sent to them on a double-blind review format.


The journal is available internationally on the Internet at and through subscription. In Nigeria, in addition to the international availability, it is also available at all leading bookshops including the University of Ibadan Bookshop, University of Lagos Bookshop, and Delta State University Abraka Bookshop.


Consistency is our watchword. Since the journal started publication in 2009, we have consistently published and released each edition on schedule.


To be the foremost, scholarly, indexed, peer-reviewed and most-read journal emanating from Africa, portraying knowledge, intellect and learning to all humankind irrespective of gender, affiliation and nationality.


To portray the intellect, knowledge and potentials of Africans to the rest of the world; and also bring similar attributes of all humans all over the world to Africa; through every responsible media of communication; in a symbiotic and mutually beneficial relationship for the advancement of scholarship and development of the human race.


Taking Africa to the world, bringing the world to Africa


Thank you for your time. I am yours sincerely,


Eserinune McCarty MOJAYE, Ph.D., Justice of Peace

Associate Professor of Mass Communication

Editor, Journal of Communication and Media Research

c/o Department of Mass Communication

Delta State University, Abraka

Delta State, Nigeria.


SURVEY: ‘Journalist bloodbath’: New Beat research to find out what happens to journos and journalism

South Africa is participating in a worldwide survey:

Job Losses in Journalism and The New Beats, and Prof Glenda Daniels from Wits is heading SA’s wing of the research. Could you kindly participate in the research and fill out the survey, if you have left the newsroom for freelancing or a start-up, or PR or govt comms, or academia…


SACOMM Emerging Scholars’ Pre-conference 2018

Date: 11 September 2018 (09:00-16:00)

This year the SACOMM emerging scholars’ pre-conference is being hosted at the University of Johannesburg a day before the main conference themed ‘Communication at the crossroads’. The pre-conference will include the usual AGM to vote on important issues that impact on emerging scholars in the communication discipline. This year, however, sees the introduction of concurrent workshops that aim to address two imminent needs: publication and career planning in academia. Distinguished senior scholars will be sharing their experiences on these two important issues in two interactive parallel sessions.

From postgraduate project to publication

Undertaking a postgraduate research project is a multi-faceted journey, in which emerging scholars obtain and produce expert knowledge on a very specific subject. A research article and book chapter is the most common conduits for making this knowledge accessible to a broader academic audience. The proposed workshop centres on the process of turning an honours essay, MA dissertation and Doctoral thesis into a manuscript that captures the attention and the interest of the academic community in a specific field of study. It brings emerging scholars in concert with an experienced and well-published academic to discuss challenges of editing a postgraduate project, including questions on structure and style.

Advancing in Academia as a career

The aim of this workshop is to equip emerging and early-career scholars with effective advice from senior scholars in the communication discipline on the ins and outs of the academic job market as well as to successfully plan the first years of their academic career. It also aims to help emerging scholars navigate the complexity and variety of academic career paths in an ever-changing environment. The workshop will consist of two parts, short presentations from the panellist (experience, tips and advice) followed by an open group discussion among all participants. In addition, the workshop is meant to offer an opportunity to discuss and exchange ideas on key issues for young scholars and their integration in academia.

SCREENING: Slavery Routes

The history of Black slavery covers more than 15 centuries: 1500 years of subjection, oppression and violence, but also of resistance and passion, which will be the subject of various commemorations in 2018. By celebrating the abolition of slavery in Brazil in 1888 or the liberation of slaves in British territories in 1838, the world will remember a story that concerns four continents and millions of men, women and children.

Even though the scars of this fateful period are very much present today, the stories that we tell of slavery are often incomplete or simplistic. Because the wounds haven’t yet healed, because slavery has direct consequences on the inequalities that torment our society, the four volumes of the series Slave Routes are necessary films. This approach is innovative. To our knowledge, no documentary or series has recounted the totality of Black slavery. The stakes are ambitious but imperative: to provide an objective, historical but also sensitive look at 12 centuries of a little-known story.

The Series Producer, Fanny Glissant will be present at the screening.

When: Monday, 04.06.2018, 17:30 for 18:00

Where: AFDA Johannesburg, 41 Frost Avenue, 2092 Auckland Park

This Screening is a Screen Studies Interest Group Event in cooperation with AFDA and INSTITUT FRANÇAIS.

CALL FOR PAPERS: ICAfrica 2nd Biennial, 2018

The Africa Regional Conference of the International Communication Association (ICA)


Theme: African Digital Cultures: Emerging Research, Practices and Innovations

Date:7-9 November, 2018

Organisers: School of Information and Communication Studies, University of Ghana, Legon

Digital technology has become an inherent part of contemporary African life. Fueled by increasing internet penetration, changes have occurred to accommodate a more digital-driven lifestyle across various sectors of African societies. Compared with other parts of the world,Internet use in Africa is still relatively low, but digital technology is rapidly changing how people on the continent communicate with one another, produce and consume goods and services, enact citizenship, and construct narratives about themselves. New configurations in the communication, information and media landscape resulting from digitalization provoke new questions and challenge old assumptions about mediation practices for scholars. Traditional media such as radio, for example, may be still dominant in the information and communication ecology of Africa, but their practices are constantly being impacted and transformed by emerging digital cultures, especially amongst the youth.

The dynamic nature of technology-driven transformations in mediated communication in Africa calls for deeper insights into the cultures forming around the appropriation of digital technologies. In a world in which the face of communication is constantly evolving, we believe

Africa can provide fresh thinking on how people adopt, appropriate and deploy digital technologies in various communicative contexts and the impact(s) that has on their lives.

The School of Information and Communication Studies (SICS) of the University of Ghana, in collaboration with the International Communication Association (ICA) is hosting the 2018 Regional ICA conference on the theme African Digital Cultures: Emerging research, practices and innovations. The conference seeks to bring together scholars from within and outside the continent to share their research and perspectives on the cultures forming around conceptualizations, production and consumption of the digital space in Africa. We invite abstracts of empirical and conceptual papers that address the following and other relevant themes for presentation at the conference:

  • Transformation of knowledge in a digital era
  • Epistemologies, disciplinary developments and pedagogies in digital communication
  • Theorizations of the digital
  • Gendered cultures and digitization
  • Youth cultures and digitization
  • Rural digital cultures
  • Digitization and marginalization
  • Digitization, regulation and governance
  • Digital colonization
  • Ethical concerns related to digitization
  • Newsroom norms and practices in a digital era
  • Corporate communications and digitization
  • Communication, entrepreneurship and digitization
  • Digitization and interpersonal communication
  • Audiences and digital culture
  • Privacy, publicity, surveillance
  • News and disinformation
  • New mediation practices in a digital era
  • Digitalization and visualization

Special Panels: We also invite abstracts for a Special Panel on Revisiting the Foundations of African Communication Scholarship in honour of pioneering African communication scholars.

Besides this, we welcome senior scholars to propose and constitute special panels on issues of interest related to the conference theme.

Submission for Conference: Please submit abstracts of a maximum 300 words by June 30, 2018either through the designated link on the conference website or


Abstract acceptance notifications would be issued by July 25, 2018and full papers will be expected to be submitted by October 15, 2018. Abstracts should include name, institutional affiliation and contact details of author(s) and paper title.

Policy Lab: The Conference will create space for a Policy Labon Digital Empowerment (Access, Literacy, Safety, etc.). The main objective of the policy lab is to improve the synergies amongst researchers, media and communication practitioners, and policy actors. It aims at encouraging research agendas of direct interest to policy constituencies on issues related to the topic of the policy lab and to stimulate demand for research findings amongst potential users in policy and practice. Participation will be open to only a limited number of participants.

Submission for Policy Lab: Please submit a short synopsis of relevant research you are currently developing and which could benefit from feedback from policy makers byJune 30, 2018either through the designated link on the conference website or to Acceptance notifications would be issued by July 25, 2018.

Graduate Student/Early Scholar Mentoring Session: There will also be a graduate student mentoring session. We invite graduate students to send in abstracts of their research as well as poster proposals for consideration byJune 30, 2018either through the designated link on the conference website or to

Acceptance notifications would be issued by July 25, 2018. A limited number of partial/full sponsorship may be available for covering flights and hotel accommodation. 

Key dates

  • Abstract submission deadline: June 30, 2018
  • Acceptance notification and invitations: July 25, 2018
  • Full paper submissions: October 15, 2018
  • Conference dates: November 7-9, 2018

NB: Please include the session you are submitting your abstract to in the subject line when using the email option

Venue: University of Ghana, Legon, Accra-Ghana

Kindly visit the link below for further information

Submit your Abstract here:

Prof. Audrey Gadzekpo

Dean, School of Information and Communication Studies

University of Ghana


JOURNAL : The Journal for African Cinemas

The Journal of African Cinemas will explore the interactions of visual and verbal narratives in African film. It recognizes the shifting paradigms that have defined and continue to define African cinemas. Identity and perception are interrogated in relation to their positions within diverse African film languages. The editors are seeking papers that expound on the identity or identities of Africa and its peoples represented in film.

Visit Publication Homepage

CALL FOR PAPERS: Mundu: A journal of Emerging African Communication

Open Call for Papers – Marginality


The women, and ultimately movement, that exposed top Hollywood producer, Harvey Weinstein, was named 2017 Time Magazine person of the year. This recognition is by no means a barometer of the progress that has been made in terms of gender equality. It is only an indication of “the evolution of human rights from a patriarchal, male centred world, in which women’s rights were not a consideration to now when women’s rights are integral to the world we live in” (Madeley, 2017).

In such instances of continued struggles for equality, the fight against marginality or conditions where individuals and cultures occupy a peripheral status to a “center”, has brought to the fore the problematic nature of social relations (Nabizadeh, 2016).

Media observers have noted that although most politicians and prominent figures often face the glare of news media, matters are slightly different for women. Feminist scholars write that the media scrutiny trained on women seeking higher positions, be it political or any other sphere, can be “contemptuous” (Ntuli, 2017). This is despite women constituting a powerful force in politics and all levels of government and society. A fact that has not changed much over the years, as evidenced by the United States 2016, and the 2017 ANC presidential campaigns; both criticized for bias against women candidates (Beaudoux, 2017; Ntuli, 2017).

Similarly, the 2015 and 2016 student strikes demanding to extrication of colonial legacies and fee free education in public institutions of higher learning, illustrated the continued marginalisation of previously disadvantaged groups.  The call for a decolonised academy and the plea to overhaul current social practice that perpetuate exclusionary colonial systems gained widespread support (Catherine Addora Hoppers 2012). Observers pointed out that the turbulence and disruption caused by the demand for redress, indicated the broader social need to democratize previously exclusive centers of power.

In light of the big strides that have been made by social groups fighting for equality, and the many other issues that are still to be addressed.

The Emerging Scholars and Media Studies Interest Group would like to invite interested parties to submit a paper for publication in the inaugural issue of Mundu: A journal of Emerging African Communication. The papers selected for publication will also be presented in a panel discussion at the 2018 SACOMM Conference in Johannesburg.

Selected themes:

  • Marginality, decolonisation, redress and media studies
  • Teaching, learning, research and engagement in decolonial contexts
  • What does a decolonised media studies pedagogy look like?
  • The role of alternative and critical media system
  • The relationship between marginality and the political economy of media
  • Social construct of marginal roles
  • Tensions between the media, marginality and privilege
  • Representation of marginality in the media (television, radio, print, online)


Submission Guidelines

Please send a one-page abstract to by March 30, 2018.

Notification of abstract selection will be sent by April 9. Selected authors will be required to convert the abstract into a journal article for publication by June 1.

Please note that submitted papers will go through a peer review process, and if successful, will be published in the inaugural issue of the Emerging Scholar journal, which is to be launched at the 2018 SACOMM Conference.

CONFERENCE: Call for Papers

Submission Deadline of Abstracts: 30 April 2018

A crossroads is a site where roads intersect. It is a point of crisis, a turning point, and a point of alternative configurations, convergence plus divergence, meeting and departure, unity and disunity. Metaphorically, it is a point of flux and change, a critical juncture at which a life-changing decision must be made. The crossroads is a superposition of varied, multiple, different – sometimes conflicting – tendencies, impulses and trajectories, and there is little certainty about the future. At a crossroads movement is channelled, controlled, regulated, or freed: we can stand still or go forward, get lost or find endless possibilities, be trapped by inaction, insincerity and passivity or find freedom. At a crossroads, we can be transfixed to the past and its aftermaths, or we sincerely take the future on. We may be misled, be manipulated into going in particular directions, or we may use the crossroads to affirm our independence and agency, forge alliances, and build new, transformative, ethical, just futures.

To submit, or read the full Call for Papers, please visit the dedicated site for SACOMM 2018.

SACOMM Listserv

For many years, Prof. Keyan Tomaselli managed the SACOMM Listserv with utmost dedication and consideration. In 2017, Dr. Elnerine Greeff (UNISA) kindly agreed to take over this responsibility.

Join our Listserv by contacting Dr. Elnerine (WJ) Greeff
We will not share your information with third parties. We communicate Calls for Papers and activities by the various Interest Groups periodically.

SACOMM STATEMENT: Student protests and related Freedom of Expression rights

21 October 2015

SACOMM is the professional representative association which represents academics and scholars in South Africa, working within the fields of the communication sciences, including media studies, journalism, film, corporate communication and communication in general.

We note with concern the various instances of violation of freedom of expression and speech rights, accompanying the current student protests against the rise of university tuition fees.

Nationwide, our students and academics have legitimate concerns over the rising cost of tuition fees, which serve as a mechanism for economic exclusion from higher education. The students and others protesting peacefully in solidarity, are within their constitutionally protected rights to express these concerns through protest action, assembly, organising and mobilising, and via media communications channels such as the social media.

The efforts at various sites around the country to deny student groups from practising these rights are deplorable, since they violate the principles of an open democracy, the Constitution of the Republic of South Africa, and the fundamental human rights of free expression, speech and the right of assembly and/or protest. Such recent transgressions of these rights include:

  • The Western Cape High Court interdict regarding student protests at the University of Cape Town, including the apparent interdiction of the hashtag “#FEESMUSTFALL”, which amounts to the banning of a free speech act that is unconstitutional and therefore unlawful.
  • The reported shutting down of the Wifi service at the University of Pretoria, which disenables students from making use of communications networks during the protests, including the social media.
  • The shutting down of the University of Pretoria campus by security, thus preventing students from partaking in their right to assembly on the campus.
  • The presence of an armed police contingent at recent protests near the Wits campus – a clear threat to the safety of students while practicing their free expression rights of protest and assembly.
  • The arrest and detention of students at the University of Cape Town.
  • The use of stun grenades and rubber bullets by the police against protesting students at Nelson Mandela Metropolitan University, causing injury to some students.
  • The various instances of police violence against protesting students at the Tshwane University of Technology (which has been recurrent for some time).
  • The use of violence and stun grenades by public order policing against students outside of Parliament in Cape Town.

We call on all university managers to show respect for our scholars and we call on scholars to respect the rule of law, and with university managers to foster open channels for constructive engagement. We ask that you remind yourselves that the students are entitled, by law, to utilise all modes of communications, including the social media, to organise, debate, connect, and disseminate their messages. But we also deplore the use of intimidation, threat and violence by any party.

We call on the South African Police Service and all campus security workers to practice restraint and ensure the safety of our young people, while allowing them to practice their right to have their voices heard through the actions of protest and assembly.  By the same logic, we must respect the rights of those who wish to continue with their rights of association and freedom of assembly on campuses.

We offer solidarity to our academic colleagues at various campuses around the country, who have shown support to the students, and attempted to act as mediators between security workers and police in order to ensure the safety of the student protestors.

SACOMM stands in support of the struggle of students to make quality higher education a more accessible reality for all scholars willing to learn. No one should be made poor from attending a university.


For further comment contact:

Prof Colin Chasi (SACOMM President): 082 555 0436

Prof Pier Paolo Frassinelli (SACOMM Communication Advocacy focus group): 072 338 0406