Wednesday, 06.10.2021

17:30 for 18:00 – 20:00

Hybrid: AFDA Johannesburg Campus – 41 Frost Avenue, Auckland Park & Virtual

The Screen Studies,- & Communication Activism and Advocacy Streams will kick off #SACOMM2021 with a screening of Enver Samuel’s film “Murder in Paris: Who killed Dulcie September?” on the AFDA Campus in Johannesburg (41 Frost Avenue, Auckland Park).

The format of the session will be hybrid, live screening, and the discussion between the Director, Enver Samuel, Prof. Daniels and François Smit will happen both face-to-face and online.

Watch the Trailer – or read more about the documentary at

Please join the virtual discussion here at 19:30

If you would like to physically attend the screening – please RSVP here

Thursday, 07.10.2021

09:00 – 10:30


Media Studies and Journalism Stream – Parallel Session
Panel Title: Media Literacy for a Datafied Society: Opportunities, Limits and Ways forward.
Prof L Van Audenhove, European Union Director (of Communications Issues) and Professor at the Centre for Studies in Media, Information and Telecommunications (SMIT), Vrije Universiteit Brussel (Belgium)

Media Studies and Journalism Stream – Parallel Session
Panel Title: Communication, Information and Data Management Regulation and Issues in South Africa
Recent Developments and Future Prospects

Please join this event here.

Contact: Prof Carol Lesame –

09:00 – 10:30


Communication Education and Curriculum Development Stream
Panel title: A decolonial critique of the media
A conversation between various African scholars who have recently published books on the topic.

Contemporary media and communication studies in Africa have witnessed a new scholarship that seeks to locate itself in the African context, producing new questions of enquiries, new methods and a new scholarship and pedagogy that engrains itself in the decolonial turn. Armed with epistemic freedom and disobedience, several books in the discipline have concerned themselves with the quest of decolonising the scholarship of media and communication studies. The Sacomm stream of Communication Education and Curriculum Development is a catalyst of change, transformation and innovation. And therefore has the pleasure of inviting you to an open engagement between various African scholars who have recently published books on the topic.

Host: Dr RF Mukhudwana

Facilitator: Prof Siyasanga Tyali 


Prof Winston Mano

Prof Bruce Mutsvairo

Prof Glenda Daniels

Prof Shepherd Mpofu

Prof Nyasha Mboti

Prof Abiodun Salawu 

Prof Admire Mare

Dr Philip Santos

Please join this session here.

Contact: Dr. Rofhiwa Mukhudwana –

11:00 – 12:30


Communication Studies Stream
Panel Title: Alternative communication in the online space

A roundtable discussion to critically engage with arguments about alternative communication in the online space. A range of industry and academic speakers will kick off the conversation.

Speakers: Mr Amil Umraw – Journalist; Prof Lesley Cowling – Wits Journalism School and Mr Warwick Jones – Programme Head (Humanities) Independent Institute for Education.

Please join this event here.

Contact: Dr. Sandra Pitcher –

11:00 – 12:30


Emerging Scholars

Panel title: Best practices for collaborative writing and research for emerging scholars
The first part of the session will feature a panel discussion led by Prof Ylva Rodny-Gumede on the pros and cons of collaborative publishing and possible ways of making it work.
The sessions speakers: Prof Ylva Rodny-Gumede, Prof Colin Chasi, Dr Winston Mano, Prof Bruce Mutsvairo.
The second session will feature a space for co-creating ideas, exploring possible joint research projects and interdisciplinary research. This breakaway session will require a high level of participation and commitment from the emerging scholars, as the convenors hope that the session will yield multiple publications

Microsoft Teams link:

Please use this link to participate in this event.

Contact: Dr. Collen Chambwera – / Sylvia Skhosana –

13:00 – 14:30


Corporate Communication Stream
Panel title: Race and Wealth: African Media Analyses

In global south societies, inequality is an enduring social fact, produced of course by legacies of racist exploitation through colonialism and apartheid. As happiness is, especially in the context of neoliberal consumer culture, determined in significant ways by material opportunities and experiences, it stands that social mobility and movements towards equity will be materially experienced. But, material reality is co-constructed through media representations: as such, how race and equality intersect in the narratives that saturate social interaction are equally important. This panel will bring together scholars working in ground-breaking ways on the intersections of wealth and race in African contexts, and who take a special focus on the ways in which racialised wealth and inequality come into the public domain through media forms. 


Prof Thabisani Ndlovu (WSU): Managing Sullied Pleasure: Dining Out While Middle Class and Black

Prof Shepherd Mpofu (Limpopo): From rags to riches to rags: Conspicuous consumption and the pursuit of happiness in a reality television show – I Blew It

Dr Priscilla Boshoff and Ntombi Mlangeni (Rhodes): Age is nothing but a number: Ben 10s, sugar mummies, and the South African gender order in the Daily Sun’s Facebook page.

Dr Alexia Smit (UCT): Consuming the Rich White “Bitch” on The Real Housewives of Johannesburg

Dr Simphiwe Rens (Unisa): Women’s Empowerment, Agency and Self-Determination in Afrobeats Music Videos: A Multimodal Critical Discourse Analysis

Watch this session here

Contact: Prof. Mehita Iqani –



Annual General Meeting

Please join the AGM here


I. Housekeeping

II. Auditing of SACOMM’s finances

III. Registration of SACOMM as NPO


  • Media studies and journalism
  • Screen studies
  • Corporate communication
  • Communication studies
  • Communications advocacy and activism
  • Communication education and curriculum development
  • Emerging scholars


  • Finances
  • 2022 Host bid and affirmation


VI.i Election of President and Deputy President for 2022

VI.ii Election of stream representatives – all need new representatives

Media studies and journalism – 2021

Screen studies – 2021

Corporate communication – 2021

Communication Studies – 2021

Communications advocacy and activism – 2021

Communication education and curriculum development – 2021

Emerging scholars – 2021



Contact: Annelize Vermeulen